The “Attractive Character” is a concept introduced by Russell Brunson in his book “Traffic Secrets”. It refers to the idea that people are more likely to do business with someone they know, like, and trust. By developing an “Attractive Character” – a personal brand that is relatable, likable, and trustworthy – financial advisors can differentiate themselves from the competition and build a loyal following of clients.
To implement the Attractive Character, financial advisors can take the following steps:
Define their target audience: Understanding who their ideal clients are and what their needs, wants, and pain points are.
Create a personal brand: Developing a clear, consistent message and image that represents who they are and what they stand for.
Build relationships: Engaging with their audience through social media, email marketing, and other forms of outreach, and offering value in the form of useful information and resources.
Share their story: Telling their personal story, including their experiences, challenges, and triumphs, to build empathy and connection with their audience.
Be consistent: Consistently delivering on their brand promise and maintaining a consistent presence in their audience’s lives.
By implementing these steps, financial advisors can develop an Attractive Character that resonates with their audience and differentiates them from the competition. This, in turn, can help them build a loyal following of clients, generate more leads, and grow their business.
THE BOTTOM LINE:
By making yourself an “Attractive Character” and coming across to people as someone they know, like, and trust, you will have a better chance of success doing business with them.