Creating an Irresistible Offer

One of the key concepts presented in the book “Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice” is the importance of crafting compelling offers for your target market. According to the author, Russell Brunson, creating offers that are irresistible to your target audience is a critical component of building a successful business.

An offer is essentially a proposition that you make to your target market, designed to solve a specific problem or meet a particular need. A compelling offer is one that your target market cannot resist, and it should be priced and structured in a way that provides value to your customers and maximizes your profits.

Creating a compelling offer

To create a compelling offer, you first need to understand your target market and their needs, wants, and desires. This will help you to tailor your offer to their specific needs and to create a product or service that they are truly interested in buying.

Once you have identified your target market, you need to structure your offer in a way that provides the maximum amount of value to your customers. This may involve creating a package that includes multiple products or services, or offering bonuses or additional resources to make your offer even more irresistible.

Here are some examples offers we have used:

• • A risk analysis
  • A copy of our book, “Retirement: Your New Beginning”
  • “Your Written Plan” – This was a tool we built out which created a plan for a prospect’s investments, taxes, estate plan, and retirement plan. It was relatively simple and inexpensive.
  • Portfolio review
  • An income analysis

So what can you stack together to create an irresistible offer?

We broke down our first-meeting process into five parts and presented it as a free offer. It looks much more impressive this way. You can even put a value behind the offer such as, “This is valued at $5,783 but we are offering it for free because…” and then have a good reason as to why.

Once you have created your offer, it’s important to promote it to your target market using an effective strategy. Brunson discusses the importance of using a sales funnel to drive traffic to your offer and to convert visitors into paying customers. A sales funnel is essentially a series of steps that guide your customers through the purchasing process, from initial awareness to final sale.

We use this “irresistible offer” at the close of our webinar and seminars. When used together with our pitch, which we also teach our advisors, it gets meetings at a whopping 70% rate! We have also used the offer in email campaigns and paid ads. It’s not an everyday offer; it needs to appear as a high-value item. If it’s listed on your website every day it dilutes the value of the offer.