So, you have been collecting email addresses nad have a nice, robust list. Now what? We go into a lot of detail in our Advisors Master Course Series about email marketing, but we’ll share some concepts that you can get started with right away.

Depending on how someone signed up for my list determines on how aggressive we are with our email frequency. If someone came to a dinner seminar, they are giving me permission to email more frequently. If I met someone at my kids baseball game and I invited them to join my email list, I will email this person less frequently.

More aggressive frequency campaigns for me are typically look like this:

Week 1: 3 Emails

Week 2: 2 Emails

Week 3: 1 Email

Week 4: 2 Emails

Week 5: 1 Email a week moving forward.

Less aggressive frequency typically looks like this for me:

One email per week

or

One email every other week

Whichever direction you take on your email frequency, here are some additional suggestions:

Test and analyze: Try sending emails on different days of the week and analyze your open and click-through rates. This will give you an idea of which days are most effective for your audience.

Consider your target audience: Consider the typical work schedule of your target audience and determine which days they are most likely to check their emails. For example, if your audience is working professionals, it may be more effective to send emails on weekdays rather than on weekends.

Keep up with industry trends: Research industry trends and best practices to see which days are most effective for email marketing in your particular audiences.

Personalize the timing: Based on the behavior and preferences of individual subscribers, consider personalizing the timing of your emails to each subscriber.

Test and refine: Once you have a general idea of the best days to send emails, continue to test and refine your strategy to see if you can achieve even better results.

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THE BOTTOM LINE:

There is no single rule for determining how often to send marketing emails. The best way is to consider how you attained the email addresses, understand your audience and by testing and analysizng views and responses.