Financial advisors and insurance agents want to spend time in meetings and closing deals, not creating content for their social media pages and YouTube videos. However, created content is essential in today’s world to stand out from others. The key to doing this effectively is to repurpose your content.

A financial advisor may choose to repurpose content for several reasons, including:

  • To reach a wider audience: Repurposing content allows a financial advisor to share their expertise and insights with a broader audience across multiple platforms, including social media, email, blog, and other channels.
  • To improve engagement: By presenting the same information in a different format, financial advisors can keep their audience engaged and interested, and help them better understand complex financial concepts.
  • To save time: Creating new content from scratch can be time-consuming. Repurposing existing content is an efficient way to quickly produce new content without having to start from scratch.
  • To maximize the value of existing content: Repurposing content allows financial advisors to get the most out of their existing content, maximizing the time and resources invested in creating it.
  • To stay current: By updating and repurposing existing content, financial advisors can ensure that the information they share is current and relevant and reflects any changes in the financial landscape.

Here are some examples on how to do this. First I’ll share what I have been doing:

    • I wrote over 100 articles to post on to our website.
    • Every week we email content from these articles to all the advisors and agents on our list. 
    • I created short videos to go along with many of these articles. We use these to share on YouTube and LinkedIn.
    • I compiled the 100 articles into a book that I am sending to advisors and agents to showcase how I can help them grow their own books of business

Now, here are some other examples from an RIA:

  1. They host a weekly podcast that is also recorded for video.
  2. The content of course is uploaded onto various podcast channels, as well as YouTube.
  3. They edit the 30-minute podcast video into shorter clips for social media. Often the shorter clips are used on YouTube instead of the full 30-minute videos.

The result is they create a 30-minute podcast that becomes multiple videos for their YouTube channel and LinkedIn page.

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THE BOTTOM LINE:

Repurposing content can help financial advisors build their brand, reach a wider audience, and provide valuable information to their clients and prospects in a way that is accessible and easy to understand.