What’s a Listicle? It’s Something You Can Use to Attract Prospects

A listicle is a type of content that presents information in the form of a list, often with accompanying images and brief descriptions. They are popular because they are easy to consume and visually appealing, making them an effective way to convey information.

Financial advisors can use listicles to attract new clients by creating content that provides valuable financial insights and tips. Here are the steps an advisor can take to create a listicle:

1. Identify a topic: Choose a topic that is relevant to your target audience and showcases your expertise in personal finance. Some examples include: top 10 retirement savings strategies, common financial mistakes people make, or the best ways to invest in stocks.
2. Research and gather information: Conduct research and gather data to support your list. Ensure that the information is accurate and up-to-date.
3. Create an outline: Plan the structure of your listicle, including the introduction, subheadings, and descriptions for each item on the list.
4. Write the content: Write clear, concise, and engaging descriptions for each item on the list. Use images and other visuals to complement the text and make the content more visually appealing.
5. Edit and refine: Review your listicle and make any necessary revisions to ensure that the content is accurate, well-written, and easy to understand.
6. Share: Share your listicle on your website, social media, and email newsletters. Encourage your clients to share the content with their network to increase exposure and attract new clients.

Once a financial advisor creates a listicle, they can use it to reach out to their target audience and attract new clients. Here are some of the things they can do with it:

Share on their website: The advisor can publish the listicle on their personal or company website as a blog post, making it easily accessible to their target audience.

Share on social media: The advisor can share the listicle on their social media accounts such as Facebook, LinkedIn, Twitter, and Instagram to reach a wider audience.

Include in email newsletters: The advisor can include the listicle in their email newsletters to their clients and prospective clients, providing valuable and engaging content to keep them interested in the advisor’s services.

Use in presentations: The advisor can use the listicle in presentations and workshops to provide information and insights to potential clients.

Offer as a free resource: The advisor can offer the listicle as a free resource on their website, encouraging visitors to sign up for their email list or follow them on social media.

By utilizing the listicle in various ways, financial advisors can demonstrate their expertise and provide valuable information to their target audience, attracting new clients and establishing themselves as a trusted resource for personal finance advice.