The “Dream 100” is a marketing strategy popularized by Russell Brunson, a well-known entrepreneur and marketer. It’s a method for identifying and reaching out to your ideal target audience, with the goal of turning those prospects into loyal customers.

The concept behind the “Dream 100” is simple: create a list of 100 people or companies that you would love to work with, and then figure out ways to offer them value and build relationships with them. The idea is to focus your marketing efforts on a select group of high-value prospects, rather than casting a wide net and hoping for the best.

The process of implementing the “Dream 100” typically involves the following steps:

  1. Identify your ideal customer (or center of influence): The first step is to clearly define your target audience. Who are your ideal customers, and what are their needs, wants, and interests?
  2. Compile a list of 100 potential customers (or center of influence): Once you have a clear understanding of your ideal customer, start creating a list of 100 potential customers who fit that profile. This list could include individuals, companies, or organizations that you admire, have worked with in the past, or have come across in your professional network.
  3. Offer value: Once you have your list, the next step is to reach out to the people on it and offer them value. This could be in the form of a free consultation, a newsletter with helpful financial tips, or a special report that addresses a common financial concern among your target audience. The goal is to establish yourself as an expert in your field and offer the potential customer something of value.
  4. Build relationships: After offering value, it’s important to continue building relationships with the people on your list. Keep in touch with them through regular email or social media updates, and continue to offer value in the form of useful information or insights.
  5. Convert to customers: The final step is to convert the people on your list into paying customers. This could involve inviting them to a webinar or workshop, offering them a personalized financial plan, or simply asking for their business.

By identifying your ideal customer, offering value, building relationships, and converting those relationships into paying customers, financial advisors can increase their chances of success.

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THE BOTTOM LINE:

The “Dream 100” is a focused and relationship-based approach to marketing that can be particularly effective for financial advisors looking to grow their client base.