Financial advisors are in the business of helping clients manage their finances, plan for their future, and achieve their financial goals. To reach new clients and grow their business, many financial advisors are using custom landing pages as a targeted marketing tool. In this article, we’ll explore what custom landing pages are, why they’re important for financial advisors, and how to create effective landing pages that will drive results.
What are custom landing pages?
A landing page is a standalone web page that is designed to achieve a specific goal. It is usually linked to from an external source, such as an advertisement or email campaign. The purpose of a landing page is to convert visitors into leads and later clients.
Custom landing pages are designed to target specific audiences and provide a personalized experience for potential clients. This can be accomplished by highlighting the services and benefits that are most relevant to each target audience, such as retirement planning for seniors, investment advice for young professionals, or estate planning for families. For us, we have targeted retirees from companies including Boeing, Raytheon, and Edison, so we created landing pages for each audience.
Why are custom landing pages important for financial advisors?
Custom landing pages are an effective way for financial advisors to reach potential clients and build relationships. By providing a personalized experience, financial advisors can establish trust and demonstrate their expertise and knowledge. Custom landing pages can also help financial advisors to generate leads and increase conversions, as visitors are more likely to take action when they are presented with relevant information that is tailored to their needs.
How to create effective custom landing pages
To create effective custom landing pages, financial advisors should focus on the following elements:
- Clear and concise messaging: The messaging on the landing page should be focused and easy to understand, highlighting the key benefits of working with the financial advisor and the specific services offered to the target audience.
- Relevant imagery: Using appropriate images and graphics can help to reinforce the messaging and create an emotional connection with the target audience.
- Call-to-action (CTA): A clear and prominent CTA is essential for driving conversions. This can be in the form of a button or a form that potential clients can fill out to request more information or schedule a consultation.
- Free offer: If your audience is Boeing, you can create a free pdf download titled, “5 Mistakes Boeing Employees Make When They Retire” with a subtitle of “Learn How to Avoid Them”.
- Optimization for mobile devices: With an increasing number of people accessing the internet on their smartphones, it’s important to ensure that the landing page is optimized for mobile devices, with a responsive design that adjusts to different screen sizes.
By following these best practices, financial advisors can create effective custom landing pages that will help them reach new clients and grow their business.
Custom landing pages are an important tool for financial advisors who want to reach new clients and grow their business. By targeting specific audiences and providing personalized experiences, financial advisors can establish trust and build relationships that can lead to new business.
THE BOTTOM LINE:
By focusing on clear and concise messaging, relevant imagery, a strong call-to-action, and optimization for mobile devices, financial advisors can create effective custom landing pages that will drive results.