Storytelling is an Effective Sales Tool

Storytelling is an Effective Sales Tool

Financial advisors are in the business of helping people reach their financial goals. In order to do this, they must be able to effectively communicate with potential clients, establish trust, and engage them with their unique value proposition. One effective way for...

Objectives and Key Results

I have worked with many advisors who set goals that were too much of a stretch. One advisor I knew had a goal to bring in $500 million in assets. His previous year he brought in about $45 million. Now a majority of his goals were to recruit advisors to help him hit...

Showing Empathy and Authority to Close More Deals

Financial advisors play a crucial role in helping clients plan and secure their financial future. To build a successful and long-lasting relationship with clients, it’s important for advisors to show empathy and understand their clients’ goals, concerns,...
Selling Life Insurance to a Niche Audience

Selling Life Insurance to a Niche Audience

Selling life insurance to a niche audience can be easier than selling to a broader market because niche audiences typically have specific needs and challenges that can be addressed by life insurance products. By focusing on a specific segment of the market, you can...