Make Them Thirsty, Then Sell Them a Drink

The phrase “make them thirsty, then sell them a drink” is a common saying used in sales and marketing to describe the process of creating a need or desire for a product or service and then providing a solution to fulfill that need. In the context of...

Hook, Story, Offer

Russell Brunson’s book Hook, Story, Offer (HSO) is a marketing concept that teaches businesses how to engage and persuade their customers. It is a proven formula that has helped countless businesses increase their conversion rates and grow their assets. The HSO...
How to Overcome Objections

How to Overcome Objections

Objection handling is a critical skill for financial advisors as it can help them effectively communicate with clients and close more deals. In the financial industry, objections are common and can arise for a variety of reasons such as price, uncertainty, lack of...