Like many of you, my cellphone of choice is an iPhone. If you have one, I am sure you have noticed your email signature, “Sent from my iPhone”.
This is free advertising from Apple. I don’t know how many people send emails each day from their iPhone, but I imagine there are millions of emails a day.
If Apple gets to do free advertising through all our emails, why can’t we do free advertising when we send emails?
This was the thought I had a few years ago.
At the time, I was focused on getting more referrals. I decided to test my theory with emails to clients to see if I can get more referrals. Since then, all my emails have an advertisement, and so should yours.
Here’s what it should look like:
- It’s simple
- It’s placed under your signature (name, number, etc.)
- It features a clickable image with hook and CTA (call-to-action)
Example:
- We created a tax planning PDF to use during tax season.
- We had an image with text that encouraged them to click on the image to receive the free tax planning PDF.
- When they click on the image, it takes them to a webpage. On the webpage there is a form with a CTA.
- The CTA tells the person to enter their email and their friends and families’ emails. We promise to send the PDF to their friends or family on their behalf.
We swap out the CTA every three to four weeks. We build an email list of client’s friends and family. We continue to drip emails. We invite them to our webinars and events. They always have the ability to opt out, but they don’t because their friends signed them up.
Learn more about how to launch this campaign yourself with our Master Course Series.