Today’s weekly idea is an effective and easy marketing tip for advisors and agents who use webinars or seminars to promote their services and new opportunities.
When we present in our events, we want our clients and prospects shaking their heads up and down throughout the event. We ask a lot of questions where the answer is always “yes” or a hand raise. Questions that guarantee a response, like these:
“Are you ready to get started?”
“You want a successful retirement, right?”
“Who wants to travel during retirement?”
Not only does it keep them engaged, but it keeps them agreeing with you throughout the entire event.
By the time we end the event and we ask for the meeting, we get more appointments with this approach then without it. We even use this approach in our one-on-one meetings.
We aren’t psychologist so we can’t explain just why it works. But it works! We know because we’ve tested it numerous times. Now, its just a part of what we do.
The more engaged they are, the more their head will be moving in agreement, and a sign that they are more likely to move forward with you. If their heads aren’t moving, then they will be less likely to move forward.
So before your next webinar, seminar, or meeting, think of the questions you will ask. Build them into your presentation, see the results for yourself, and let us know how it goes for you.