When it comes to people visiting your website, they need to be told what to do and they need to be called to action. When a prospect is on your website, you have five seconds to convince them to keep scrolling. In another article, we will discuss how the header of your site should look so the prospect is encouraged to keep scrolling.
You need to have “call to actions” through out your website. Most sites just have a “Contact Us” button in the header menu, but that’s about it.
Call to actions should be in at least every other section of your site, if not all of them.
It’s your job to make it as easy as possible for someone to provide you with their information.
Prospects need to know what the process is if they decide to schedule with you. It needs to be as easy as 1-2-3 or else you will lose them.
Here is an example one of our advisors has on their website:
As you can see, they make it clear how to sign up, what the process is, and how their life will be different if they do schedule.
So, consider your process. How can you simplify it to three easy steps?
Once you do this, put it on your home page. In our Advisor Master Course Series, we discuss how to do this, where to put it, and how to get more prospects to schedule a meeting.
THE BOTTOM LINE:
You have five seconds to convince a visitor to your website to keep scrolling. By incorporating call to actions throughout your site and making it as easy as possible for a someone to provide you with their information, you’ll have a much better chance of turning a visit to you website into a scheduled meeting.