Other than our home page, the page with the most clicks and views is our “Problems We Solve” page. Why?

  1. It helps potential customers quickly understand the value your business offers by highlighting the specific problems it solves.
  2. It positions your business as an expert and solution provider, building trust and credibility with visitors.
  3. It helps visitors determine if they are in the right place and if your business can help them, leading to higher conversion rates and fewer bounce backs.
  4. It also allows you to speak directly to your target audience and understand their needs and pain points, which can inform your marketing and product development strategies.

We use a few tools to understand the pages people view when they visit our site. For those that schedule an appointment with us, their journey is typically one of these two:

Home page > Problems We Solve = Schedule a meeting through a call-to-action button

or

Home page > Problems We Solve > Who We Are = Schedule a meeting through a call-to-action button

Overall, having a “Problems We Solve” page can help visitors understand how your business can help them and encourage them to act, leading to more leads and sales for your business.

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THE BOTTOM LINE:

Don’t ignore a “Problems We Solve” page on your website. It can engage visitors, encourage them to act, and generate more leads and sales.