Record Your Website User Sessions

This sounds kind of creepy, but one of the best things that helped us improve the conversion rate on our website is to watch recordings of people’s interactions with the site.

There are multiple tools that do this, but the ones we like now (February 2023) are Mouseflow and Lucky Orange. Both are very cost effective and do a great job recording website users’ interactions.

What does this NOT mean?

It is not secretly using a website visitor’s computer camera to record and spy on them. That IS creepy–and illegal.

What does it do?

• It records a visitor’s interactions with your website.
• As they scroll through pages, stop, and read sections, you see where their mouse moves.
• You see which sections they scroll past.
• You see heat maps, so you know exactly which areas of a page people are reading and spending time on.

How is it useful?

• Let’s start with your “Contact Us” form – Did they even pause to fill it out? If they paused, and didn’t fill it out, then it’s time to test new creative with offers to get them to convert.
  • If they kept scrolling and never thought about filling out the form, then what are they looking for that you didn’t provide on your site?
• Header – If people are leaving your site before even making it pass the header, then you need to fix your header.
• If they aren’t getting to a second page, then you need to test new creative in the home page with better call to actions to get them to view more content.

There is a lot of valuable information you can learn and test from this tool. It keeps track of which site the user is coming from as well. So if someone found your site through LinkedIn, Google Search, or a Facebook ad, whichever it is, it matters. User intent is different across each platform. If it’s a direct link then it may be a client or a referral from a client.

Its important to always test new creative, offers, call to actions, images, etc. This tool will help you increase conversion of your site.