Personalization in marketing goes a long way. We live in a world surrounded with technology and social media that allows us to do practically anything: interact personally with others, brand ourselves, and put our face and our opinions out there through image and video.
Our clients are unique. Each client is their own person with their own concerns and goals.
We want our clients to trust us and know that we are the advisors who are going to solve their problems. We use video as one of the many ways to back up our intentions.
There are many video tools readily available; the one we use is BombBomb.
How it works:
BombBomb is a tool that connects to our email list. A “recording” button is embedded into Outlook or Gmail. When you’re ready to create a video email, simply clicking the “recording button” allows you to film a quick video that is automatically embedded into your email.
How we use it:
- To remind prospective clients of upcoming meetings.
- After every prospect meeting, we send participants a brief video (maximum 90 seconds), personally thanking them for their time, recapping their concerns, and encouraging them to attend the next meeting so we can show them how we can solve their problems.
- We also periodically send videos to our clients, just to say hello or remind them of an upcoming event.
Why we use it:
- Improve conversion.
- Get more clients.
- Build relationships with clients and prospects.
If you aren’t using video in your sales and marketing processes, you should start today. Video marketing is just one of the tools available to you when you join our team and access our Advisors Master Course. We have an ever-expanding library of effective scripts that can help you close more of your prospects.
THE BOTTOM LINE:
A brief, personal video in an email is an easy and effective way to remind, recap, and encourage both potential and established clients. With simple online tools you can build rapport, strengthen relationships and use it to get more clients.