Mastering Email Marketing Part 2: How to Get Email Addresses For Your Campaigns

Advisors ten to give up too easily trying to bring in new assets. Most prospects take time and patience to close. Eith every marketing campaign you deploy, your focus should be on both your short-term as well as your long-term goals.

Here are some ways to generate leads for your email drip campaign:

Landing pages: Create targeted landing pages with an opt-in form for your email list. Offer a lead magnet, such as an e-book or webinar to incentivize visitors to sign up.

Social media: Use social media platforms like Facebook, Twitter, LinkedIn, and Instagram to promote your email list and drive traffic to your landing pages.

Content marketing: Create valuable and relevant content that will attract your target audience and engage them enough to sign up for your email list.

Influencer marketing: Collaborate with influencers in your industry to promote your email list and reach a larger audience. Advisors don’t often think of influencer marketing as something they can do, since they aren’t selling beauty products. One example of an “influencer marketing strategy” we used was by establishing a relationship with a union president representing the employees of a big company. We wanted the employees retiring from this company to become clients of ours. We worked with the union president to provide us email addresses so we could send relevant educational email blasts to these employees.

Ask everyone: You’re at your kid’s baseball game and talking to another parent. You ask what each other does for a living. You should always follow up with, “Every week I send out educational emails related to finance. Can I add you to my list”. It’s super easy to ask and it’s not pushy.

Referral marketing: Encourage your existing clients to refer their friends and colleagues to your email list.

Seminars and events: Every one of your events should have a goal to collect as many emails as you can. If you aren’t requesting emails from everyone attending the events, start immediately.

Paid advertising: Use paid advertising channels like Google AdWords, Facebook Ads, and LinkedIn Ads to target your ideal audience and drive traffic to your landing pages.

Partnerships: Partner with other businesses in your industry to cross-promote your email lists and reach new audiences.

Remember, the key to successful lead generation is to provide value to your target audience and make it easy for them to sign up for your email list.