Your website isn’t going to convert every person who lands on it. It’s wishful thinking to believe that everyone who views your website is going to schedule a meeting.
But what are you doing to capture the information of your website visitors who don’t fill out your contact page?
Most websites only have a simple “Contact Us” page. That’s not good enough. Some websites also include a sign-up form for a newsletter. That’s not good enough either.
So, what does work? Lead generators.
A lead generator is a free offer you provide to your potential client in exchange for their name, email, and or phone number. It’s also a highly effective tool. For us, our lead generators include a series of informative pdf downloads that answer specific questions. Some examples of topics/titles that have worked well for us:
- “Can You Retire with $500k?”
- “Investing During a Volatile Market”
- “Retirement Guide for Boeing Employees”
- “5 Mistakes People Make When They Retire”
These are examples of easy and effective lead generators that you can create.
- Start with a Word document and write an essay answering your proposed question. Use an intriguing subject and come up with a catchy title.
- Create a nice, clean cover page and convert your document to a PDF.
- Use an image of the pdf cover on the home page of your website and provide a sign-up field. Include 3 bullet points telling your visitor why they should download the free pdf.
You won’t believe the difference that a free offer on your home page can make. This simple engagement will help convert more of your traffic to meetings.
No free offer on your website? Call us. We can help you come up with ideas and even provide you with content that has already proven effective for us.