The 3 Letter Referral Campaign

Financial advisors need to be proactive in their marketing efforts in order to attract and retain clients. One of the most effective methods for growing your client base is through word-of-mouth referrals. The 3-letter referral campaign is a proven strategy for...

Encourage Complaints!

Encouraging clients to voice their complaints is a crucial aspect of providing top-notch financial advisory services. By doing so, financial advisors can gain valuable insights into areas that need improvement, allowing them to better serve their clients and build...
Make the Family the Client

Make the Family the Client

As a wealth manager, your role extends far beyond just managing assets. It is about managing the client relationship and maintaining their trust to ensure long-term business success. With the looming transfer of wealth from aging clients to their heirs, it is crucial...
Who Do Your Clients Spend Time With?

Who Do Your Clients Spend Time With?

When it comes to your clients, it’s important to listen to them carefull and take notes on even the minor things they say. For example: If your client says they went on a vacation… Ask who went on vacation with them. If they mention they went on a trip...